Selective Distribution System (SDS)
/--/uploads/2023/09/Ellipse-4.png)
Apply to the call for applications
By applying, Olivia Garden will review your application and determine whether you meet the authorization criteria.
What does the SDS change?
Only distributors wholesalers and retailers who meet Olivia Garden’s professional and qualitative criteria will be authorized to supply our products in the nine markets.
Who is concerned ?
- Wholesalers, Retailers (B2C) and Hybrid retailers (selling to multiple customer groups) based in the following countries: Poland, Germany, Austria, Switzerland, Czech Republic, Belgium, the Netherlands, Spain and Portugal.
- Salons, hairdressers, and any other professional end-users are not concerned by the SDS and do not need to apply for authorization.
During the second phase of this SDS, we will extend the scope to the entire EU.
Salons, hairdressers, and any other professional end-users are not concerned by the SDS and do not need to apply for authorization.
/--/uploads/2025/07/Marco-Arena-Hairdressing.webp)
Our goals
- Put the hairdresser back at the center of our expertise
- Preserve the professional nature of the Olivia Garden brand
- Protect brand value and the quality of service delivered to end customers
- Strengthen long-term partnerships with selected professional distributors
This strategic shift has been endorsed at the highest level within the OLIVIA GARDEN group. The transition is now firmly underway and will not be reversed.
/--/uploads/2025/11/250218_OliviaGarden_Brand012155.webp)
Selective criteria
To ensure service quality, professional expertise, and brand integrity, OLIVIA GARDEN Professional Products are distributed through a network of authorized partners that meet objective qualitative criteria.
These criteria are based on a number of key considerations designed to strengthen and preserve the brand’s image and reputation.
Their purpose is to ensure that the brand is represented in a manner consistent with its values and positioning, as any failure to comply with these requirements could affect and diminish the brand’s image.
Our Selective Distribution System is based on objective, proportionate, and non-discriminatory criteria.
Failure to respect some of these criteria may result in refusal of the application
/--/uploads/2026/03/Background.webp)
Risks of non applying
- A non-authorised partner will no longer be able to source OLIVIA GARDEN products for resale. Their supplier will be required to cease all deliveries.
- Any authorised partner who sells to a non-authorised reseller commits a serious breach. This may result in compensation claims and/or termination of the agreement.
In the absence of an application during the application phase (March 5 – July 1, 2026), no authorization to sell Olivia Garden products in SDS markets can be granted.
/--/uploads/2023/10/20220807_OlivaGarden9907.jpg)
Important Links
Criteria
Review the objective, proportionate, and non-discriminatory criteria required to become an authorized reseller.
FAQ
Find answers to the most common questions about the Olivia Garden Selective Distribution System.
Minimum Assortment
Discover the minimum Olivia Garden assortment required to qualify for authorization.
Olivia Garden products
Learn which Olivia Garden product categories are covered by the Selective Distribution System
Brand Guidelines
Access the guidelines to ensure consistent and professional representation of the Olivia Garden brand.
Portal access
The portal is exclusively accessible to authorized resellers and provides access to SDS resources, tools, and updates.
We are committed to protecting the confidentiality and security of your information. Any documents or photos requested as part of this application remain fully protected by your copyright and will be used solely to evaluate your candidacy, unless you grant prior consent for any other use.
Frequently asked questions
Do salons and hairdressers need to apply?
No. Professional end-users — salons and hairdressers — are not concerned by the SDS and do not need to apply.
What happens if I don't apply before July 1st?
Partners who have not applied by July 1, 2026 will be considered non-authorized by default and will no longer be permitted to receive supply of or sell Olivia Garden products in SDS markets.
Can an authorized distributor supply a non-authorized reseller?
No. Authorized distributors are strictly prohibited from supplying Olivia Garden products to any non-authorized partner in the SDS countries.
When will I know if my application is approved?
Olivia Garden will formally notify all applicants of their status (authorized or non-authorized) 3 weeks after applying to the form.
Do I need to pass on the application to my sub-distributors?
Yes. Every reseller is requested to share the call for application form downstream their distribution channel, towards all their wholesalers and retailers operating in the SDS markets.
More questions ?
Questions or need guidance?
Our dedicated SDS team is available to assist you throughout the process.
/--/uploads/2023/08/Ellipse-4-1.png)
