In February, we welcomed some of our ambassadors to our headquarters in Liège, Belgium, for the first time in OG history! In this article, you’ll learn more about how this amazing day went. Finally, you will put faces on names for those who don’t know about them yet.

To put it in perspective, it’s been years since we have hairdressers all around Europe representing our brand on their social media, events, etc., years that we were in contact with them without seeing them in real life, so we had to do something about it!
That’s why we welcomed them all to spend the day together to deepen their understanding of the brand, our products, the team, and the ambassadors themselves.

It is time to present you with the ambassadors!
From Belgium: Romain Salvaggio and Alexandre Stamatiadis.
From France: Alexandre Serio and Jordan Passeau.
From Italy: France Viler.
From Spain: Alfredo Valero.
From the United Kingdom: Anne Veck and Matthew Curtis.

Now that the introductions are done, what was our plan for the day?

In the morning, we all chat around a cup of coffee, croissants, and pains au chocolat because what’s better than that?! Our general managers then delivered a brief speech expressing gratitude for the ambassadors’ contributions.

What better way to introduce OG and our offerings than a tour of our warehouse? Following breakfast, our ambassadors explored the warehouse, learning about the logistics of distributing our products across Europe. This way, you always have our products in hand!

Look at this team enjoying their warehouse trip!

Then, part of the Brand & Products and Community & Communication teams presented Olivia Garden, discussing our products, their unique features, our sustainability efforts, and our ambitious plans for 2024, including exciting limited editions and new product launches.
So be prepared for what’s next because we’re coming with big limited editions and new products!

After a super tasty lunch, we unveiled our new limited edition (available mid-April 2024) and challenged our ambassadors to create their own versions of our new edition. The results were vibrant and truly reflective of their understanding of the edition.
Here’s a sneak peek of their creations:

If you want to see the final results, follow us on Instagram!

After a long and fun day, it was time to end the day on a high note! That’s why we all went to the restaurant and enjoyed talking about anything and everything!

As you may have understood, meeting our ambassadors for the first time was one of a kind, and we can not wait to do it again! We truly believe in being close to them to create something bigger for the hairdressing industry in the longer term!